Hayes reveals how his mid-forties pivot into technology was driven by a clear purpose: to create an equitable digital landscape where creators directly monetize their content without algorithmic barriers.
I just saw that Black culture was really elevating social media to a point that these companies were becoming worth hundreds of billions of dollars when we didn't have any equity in the companies.
As social media evolves into what Hayes describes as "the new television," his platform stands ready to reshape how we think about content creation, consumption, and compensation.
He is tackling a problem that has long plagued digital creators: fair monetization of content, particularly for Black creators who have historically powered social media's explosive growth without equitable compensation.
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