As polarizing as this year has been, many businesses are taking a bipartisan approach. Whether it’s weed strains or cocktails - Kamala Kush and the MAGA-rita - restaurants and retailers are happy to cater to both sides. (After all, for most of them, green is the only color that matters.) This reflects the cultural trends that businesses are starting to embrace, navigating through divided sentiments to boost sales.
The election isn't a boon for all businesses. This time of year comes with plenty of anxiety. Almost 70% of US adults reported the election being a 'significant' source of stress, according to an August survey from the American Psychological Association. The impact on employee productivity is notable, suggesting businesses may need to address mental health alongside sales strategies.
For many, the concerns aren't just about the election outcome. They're about the reaction to the results. With tensions high, the country is bracing for civil unrest after the election. A data analytics and risk management company ranks the US among the five most high-risk countries for potential unrest, indicating widespread fear related to both the election results and their aftermath.
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