The commercialization of Día de los Muertos is evident in products from various retailers, demonstrating a stark contrast to those who hold the holiday sacred. It’s disappointing to see how this important cultural celebration has transformed into a marketing opportunity for companies, with evidence in the form of cheap crafts at Target and themed costumes in Halloween stores.
Día de los Muertos is a syncretic holiday that combines Indigenous traditions with Spanish Catholic practices, resulting from cultural shifts during European colonization. With roots in pre-Hispanic rituals and colonial influence, the holiday's current commercialization is a continuation of its historical commodification, reflecting ongoing dynamics between culture and commerce.
#dia-de-los-muertos #cultural-appropriation #commercialization #cultural-heritage #mexican-traditions
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