How Aldi became America's fastest-growing grocery store

A recent Motley Fool analysis found that a basket of 20 products that cost about $65 at Aldi was $11 more at Kroger and about $54 more at Whole Foods.

Though Aldi isn't the biggest grocery chain in the US - it captured just 1.4% of US grocery sales last year - it offers a lot of things shoppers are looking for.

As a result, it has attracted loyal fans who proudly sport Aldi-branded tote bags, pants, and flip-flops. It's the fastest-growing grocery chain in America.

Aldi's founders, Theo and Karl Albrecht, were singularly focused on keeping prices low, aiming to minimize expenses and maximize value for customers.

Read at Business Insider