Mattel, Inc. has reestablished its partnership with Ferrari after over ten years, unveiling this exciting collaboration at the Nuremberg International Toy Fair. The new range of Hot Wheels die-cast cars and collectibles will celebrate Ferrari's iconic heritage, featuring classic racing models and luxury road cars. Pre-orders for these collectibles will be available in spring, with a diverse lineup that includes limited-edition items. The Hot Wheels team aims to create authentic representations of Ferrari models, appealing to both car enthusiasts and collectors alike.
"It was a passion project for the Hot Wheels team to deliver authentic visions of these iconic Ferrari models for the next generation of car lovers to enjoy while, at the same time, creating something extra-special for collectors to appreciate," said Roberto Stanichi, executive vice president of Hot Wheels and Head of Vehicles & Building Sets at Mattel. "We look forward to seeing the world's reaction to our vision for some of the most beautiful rolling works of art in automotive history."
With this latest partnership, the Hot Wheels team promises a fresh wave of Ferrari models that pay homage to the brand's legendary history, including celebrated racing victories and luxury road cars.
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