Hindustan Unilever is in advanced talks to acquire Minimalist for up to $350 million, which will help broaden its skincare portfolio in India.
An acquisition aligns with HUL's ongoing strategy to explore growth opportunities, expanding its health and wellbeing category after previous acquisitions such as Oziva and Wellbeing Nutrition.
Minimalist has seen a revenue surge of 89% to $40.8 million by March 2024 and is profitable, highlighting its strong market position in skincare.
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