Modern buyers, both retail consumers and businesses, are demanding more from the companies they're purchasing from. They want products built specifically for them from experts who understand their needs.
Research by the Boston Consulting Group reveals that 76% of software buyers find it important to work with sales teams and management who truly understand their industry, while more than two-thirds value 'industry-specific solutions.'
When my co-founder, Amir, and I started Duda over a decade ago, verticalization wasn't even remotely as hot of a topic, and investors were far more skeptical than they are today.
Developing a platform that appealed to both small business owners and professional website designers quickly became a real challenge.
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