Netflix recorded the highest-ever streaming viewership for an NFL game on Christmas Day, highlighting its growing role in live sports broadcasting and audience engagement.
The NFL games on Christmas Day achieved a remarkable 24.3M and 24.1M average minute audiences, showcasing the immense popularity of the sport during the holiday.
Despite past issues with high viewership, Netflix's systems remained stable during the star-studded NFL performances, marking a significant turnaround in its streaming capacity.
The NBA also performed well, achieving its best Christmas Day viewership in five years, with 5.25 million average viewers per game, despite competition from Netflix.
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