The proposed digital billboards would mostly advertise national brands, potentially transforming downtown into a cheap imitation of Times Square or Las Vegas, undermining its eco-friendly image.
Environmental reviews of the billboard project, including the Initial Study/Mitigated Negative Declaration, fail to account for the cumulative impact of multiple billboards in a community.
The presence of seven giant digital billboards downtown, coupled with additional freeway-facing billboards, changes the character and architectural integrity of San Jose, compromising its environmental quality.
Critics believe that the environmental review process for the digital billboard project is flawed and does not reflect the real impact on the community and environment.
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