The Harris campaign aims to combine political engagement with gaming to reach young men on platforms they frequent, such as Twitch, thereby increasing visibility.
Preheat, a professional gamer, played World of Warcraft alongside a political rally, showcasing the campaign's innovative approach to digital engagement with a younger demographic.
At its peak, the Harris campaign’s Twitch livestream drew nearly 5,000 viewers, reflecting a growing interest in blending political discourse with gaming culture.
The initiative underscores an effort by the Harris campaign to capture the attention of a demographic often overlooked in traditional political outreach strategies.
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