Dynamic pricing is when retailers adjust their prices in response to supply and demand, meaning customers are charged higher prices when demand spikes.
Charging more during busier periods is similar to discounts and offers at quieter times – it’s essentially happy hour in reverse.
We can expect surge pricing to expand into several industries in the UK, particularly in sectors with fluctuating demand patterns.
O'Neill's implemented an additional 2 charge to pints ordered after 10pm due to licensing requirements for more security staff.
Collection
[
|
...
]