Diageo has implemented limits on Guinness keg allocations for pubs, attributing it to an unprecedented 20% sales rise, aiming to manage supply. Pubs face shortages.
Owners across the UK reported Guinness shortages as business peaked during Christmas; some pubs, like The Old Ivy House, faced significant rationing and run-outs due to keg allocation limits.
Pub landlady Katie Davidson expressed frustration over limited supplies, stating, 'I was restricted to only four barrels... we'd run out by 10pm on Friday night.'
Fiona Hornsby, running three pubs, noted the lack of communication from Guinness on the supply shortage, asking, 'Surely Guinness has seen the increase in sales this year and could have planned better?'
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