In mid-December, a truck carrying 400 kegs of Guinness vanished from a logistics hub, contributing to the ongoing nationwide shortage of the beloved stout.
The Guinness shortage is exacerbated by stockpiling at supermarkets and is linked to its rising popularity, particularly among Gen Z social media users.
Criminal activity is on the rise, with edible items like 22 tonnes of cheese and 2,500 pies also becoming targets, raising concerns about food security.
Diageo is struggling to meet demand due to heightened marketing efforts, leveraging influencers to attract a younger audience who enjoy sharing their Guinness experiences online.
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