Google's Super Bowl ads highlight how small businesses utilize Gemini AI, but one claim regarding Gouda's global cheese consumption has raised eyebrows. The ad states that Gouda accounts for '50 to 60 percent' of worldwide cheese consumption, a statement disputed by cheese expert Andrew Novakovic, who argues it is not the most consumed cheese globally. He suggests other cheeses like Indian Paneer have larger volumes. While the ad states it's a creative writing aid, the lack of credible sourcing for such statistics can mislead viewers.
While Gouda is likely the most common single variety in world trade, it is almost assuredly not the most widely consumed, according to Andrew Novakovic.
I don't think there is hard data to substantiate consumption of particular varieties of cheeses on a global scale... My guess is that Indian Paneer or the ubiquitous 'fresh' cheeses of South America, Africa, and western and southern Asia have far larger volumes than Gouda.
Gemini's fine print states, 'This is a creative writing aid, and is not intended to be factual,' raising concerns about the accuracy of the information presented.
As spotted by @natejhake on X, the ad shows Gemini AI generating text that says Gouda accounts for '50 to 60 percent of the world's cheese consumption' - a stat that isn't quite accurate.
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