Google has committed to improving its measures against fake online reviews in the UK, following an investigation by the Competition and Markets Authority (CMA). The CMA highlighted that misleading reviews could affect consumer spending by up to £23 billion annually. Google's agreement includes quicker identification and removal of fraudulent content, warning labels for offending businesses, and a commitment to report to the CMA for three years. Sarah Cardell from the CMA emphasized the importance of these changes for fairness among businesses and consumers, urging other platforms to follow suit.
Left unchecked, fake reviews damage people's trust and leave businesses who do the right thing at a disadvantage. The changes we've secured from Google ensure robust processes are in place.
Under the agreement, Google must report back to the CMA over the next three years to demonstrate it is honouring its new commitments.
Our longstanding investments to combat fraudulent content help us block millions of fake reviews yearly - often before they ever get published.
This development is a matter of fairness - for both business and consumers, and other platforms should review their processes.
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