Sarah Cardell, chief executive of the CMA, noted that Google controls over 90% of search queries in the UK, showing the substantial influence Google has over both advertisers and consumers. The CMA’s investigation aims to assess whether this dominance adversely affects competition and stymies market innovation, raising critical questions about Google's practices and the implications for new entrants into the market.
The CMA's inquiry will address three pivotal concerns involving Google's market influence. It will investigate whether Google's dominance stifles competition by creating hurdles for new players, whether Google unfairly champions its own services in search results, and how its practices surrounding consumer data collection and usage align with fairness and transparency requirements, seeking to unravel complex issues stemming from its strategic market status.
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