Google TV ads now feature large QR codes that take up much of the screen, allowing users to easily access advertiser websites by scanning with their smartphones.
This new QR code format seems to relieve some issues users have faced, such as misleading call-to-action buttons that previously redirected to unwanted links.
While the large QR codes provide convenience for users scanning from a distance, the overall interface may appear clunky due to their size, affecting visual aesthetics.
The implementation of QR codes gives brands the chance to bundle complex URLs into a single, easy-to-scan image, streamlining the advertisement experience.
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