Google to stop showing political ads, paid YouTube promotions in the EU next year
Briefly

from Android Central2 months ago
Google announced it will cease political ads in the EU ahead of the Transparency and Targeting of Political Advertising Regulation (TTPA) due to legal uncertainties.
Android Centralhttps://www.androidcentral.com/phones/google/google-to-stop-showing-political-ads-paid-youtube-promotions-in-the-eu-next-year
The TTPA mandates that political ads have transparency labels clearly displaying their sponsor, related elections, payment amounts, and targeting techniques.
Android Centralhttps://www.androidcentral.com/phones/google/google-to-stop-showing-political-ads-paid-youtube-promotions-in-the-eu-next-year
A key aspect of the TTPA is that targeted political advertising requires explicit consent from users for data collection and its usage.
Android Centralhttps://www.androidcentral.com/phones/google/google-to-stop-showing-political-ads-paid-youtube-promotions-in-the-eu-next-year
The TTPA restricts the types of data that can be used for targeting political ads, disallowing sensitive information like racial and political affiliations.
Android Centralhttps://www.androidcentral.com/phones/google/google-to-stop-showing-political-ads-paid-youtube-promotions-in-the-eu-next-year
Read at Android Central
#political-advertising #eu-regulations #google-policy #data-privacy #ttpa
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