Alphabet's Google is testing a feature to display check marks next to verified companies in search results, helping users identify trustworthy sources and avoid fraud. This initiative aims to combat the rising problem of fraudulent websites that impersonate legitimate businesses, which can mislead users and damage brand reputation. A company spokesperson mentioned, 'We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small experiment showing checkmarks next to certain businesses on Google.'
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