Forbes has consistently dominated search terms like 'best cbd gummies' and 'best pet insurance', leveraging its strong site authority for profit, with potential SEO exploitation concerns.
Analyst Lily Ray highlights that Forbes Marketplace/Advisor's enduring search presence has not only generated clicks but has also raised questions about 'Parasite SEO' practices in the industry.
Google's stance on 'Parasite SEO' indicates that utilizing third-party content solely to leverage high search rankings is deemed exploitative and can harm a site's overall search visibility.
A competitive digital landscape implies that Forbes's method of capitalizing on established ranking signals raises ethical concerns, challenging the integrity of search engine results.
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