Recent tests by Google indicate a shift from traditional blue buttons to a striking gold for call icons in local search results, particularly noted in dark mode designs.
Len Raleigh's observation on social media brings to light Google's experimentation with color, showing how the gold buttons stand out, especially among verification badges and review stars.
The local pack's visual overhaul could significantly affect user interaction, as color psychology suggests that gold might attract more attention compared to blue buttons.
Discussion forums on X have erupted with reactions to this visual change, indicating a mix of curiosity and speculation about the impact on local search engagement.
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