Google Says Word-Count Itself Makes So Little Sense
Briefly

In response to varying word count readings from different SEO tools for the same page, Google's John Mueller expressed that word counts are not a reliable metric for assessing content quality. His comment, shared on Bluesky, underlines an ongoing conversation within the SEO community about the relevance of word count compared to the actual value and effectiveness of content. The discussion encourages SEO professionals to prioritize meaningful content creation over reliance on arbitrary numerical metrics.
John Mueller's response highlights the inconsistency of SEO tools in determining word counts, emphasizing that relying solely on word count can be misleading in assessing content quality.
The longstanding debate over the relevance of word count in SEO tools culminates in John's statement, suggesting a need to focus on content quality rather than arbitrary numbers.
In discussions about SEO optimization, emphasizing word count detracts from a more nuanced understanding of content effectiveness, as indicated by Mueller's insights and shared experiences.
John Mueller's commentary serves as a reminder to SEO practitioners that content depth and value outweigh superficial metrics like word count, encouraging a shift in focus.
Read at Search Engine Roundtable
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