Google's John Mueller emphasized that simply adding country codes to URLs won't improve regional rankings, resulting only in temporary fluctuations without long-term gains.
He further elaborated that using ccTLDs creates a clear distinction for different country sections, which is crucial for effective international SEO.
In discussing URL structures like mydomain.com/shoes-es versus mydomain.com/shoes/es, he confirmed no significant benefits would come from the first format.
Mueller pointed out that maintaining a clear separation of sites is important for some users, while for others, it may not matter much.
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