#international-seo

#international-seo

An international SEO consultant begins by analysing how users in each target country search online. This includes understanding differences in keyword usage, localised content needs, and the platforms most used for information discovery. While Google dominates in most regions, there are exceptions such as Baidu in China or Yandex in Russia. Each search engine prioritises different signals - from content quality to link structure - requiring a tailored approach.