Google's recent decision to redirect its country-code top-level domains (ccTLDs) to Google.com raised concerns within the SEO community about potential changes to international SEO practices. However, John Mueller from Google reassured users that nothing has fundamentally changed. He advised against following Google's model for ccTLDs as it might not apply to other companies, emphasizing that hreflang tags and ccTLDs play a critical role in helping Google understand international and regional content. He made it clear that these elements are still essential for effective international SEO strategy.
Nothing has changed with regards to international SEO.
I wouldn't recommend using Google's domains as a model that everyone / anyone else should copy for SEO purposes.
Nothing with hreflang changes.
Google still needs to understand your international and regional content and often hreflang and ccTLDs do a great job communicating that to Google Search.
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