Following an investigation by the UK's Competition and Markets Authority (CMA), Google has committed to enforce strict measures against fake online reviews. The CMA revealed that Google will remove all reviews from users who repeatedly post fake content and will ban them from submitting new reviews. Additionally, businesses found manipulating star ratings will face warnings and review deletions. Google plans to enhance reporting mechanisms for consumers to flag suspicious reviews, reinforcing its commitment to maintaining review integrity and compliance with consumer protection laws.
The changes we've secured from Google ensure robust processes are in place, so people can have confidence in reviews and make the best possible choices.
Google's longstanding investments to combat fraudulent content help us block millions of fake reviews yearly - often before they ever get published.
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