As of now, the Google November 2024 core update is still causing significant ranking volatility, despite being three weeks past its expected completion date. Users are still reporting drastic fluctuations in their search rankings, indicating the update's impact is not yet fully resolved. It’s notable that Google’s expected timeframe of ‘up to 2 weeks to complete’ has not been met, suggesting that updates can often take longer than initially planned. This extended turbulence suggests that SEO professionals need to remain alert during this period.
The November core update, which started rolling out on November 11, has seen waves of significant ranking volatility. Initial movements seemed mild around the 13th and 14th, but by the 16th, the situation escalated dramatically, leading to a period of uncertainty and fluctuation in search results. As of today, around 23 days into the rollout, there are indications that we might be in the later stages, yet considerable overall disruption in rankings persists.
There is an ongoing discussion in SEO communities about the nature of this update, with users expressing frustration over the volatility. Reports from various forums indicate ranges of experiences, from dramatic traffic drops to unexpected spikes for specific keywords. The update's unpredictable effects highlight its complex nature and the continual adjustments that SEO specialists may need to make in response to current trends.
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