Google has updated its Merchant Listing structured data documentation to include a beta feature for membership loyalty pricing types. This enhancement allows merchants to specify pricing more clearly by utilizing proper JSON-LD examples. The update primarily includes guidance on active prices, sale prices, strikethrough prices, and member prices. Each pricing classification is carefully defined: active prices omit both priceType and validForMemberTier, while strikethrough prices specify the priceType as StrikethroughPrice, avoiding the use of validForMemberTier. Overall, the documentation aims to assist merchants in navigating complex pricing and aligning with Merchant Center features.
Google's updated Merchant Listing documentation now supports beta membership loyalty pricing, aiming to enhance merchants' structured data with clearer pricing specifications.
The new member price type facilitates the encoding of offers for loyalty program members, requiring distinct properties for active, strikethrough, and member prices.
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