Google is again experimenting with Local Service Ads by introducing a "Request competitive quotes" feature, prompting users to consider additional businesses after selecting one.
According to Nick Smith of Riester, after selecting a business for a quote, Google is presenting other competitors, leading to ambiguity about charges incurred by all businesses involved.
This is not an isolated incident but follows a trend where Google prioritizes competition and ad revenue over direct business listings, raising concerns among advertisers.
The uncertainty surrounding how advertisers will be charged for leads in this new testing phase highlights the ongoing challenges faced in navigating Google's changing advertising strategies.
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