Recently, Google has removed the minimum budget requirements for Local Service Ads (LSAs), particularly affecting the legal vertical. This unexpected change has left many questioning whether it's a systemic issue or a bug. Anthony Higman highlighted this on social media, expressing concerns that this change may signal deeper problems with LSAs. With increased competition resulting in oversaturation, many advertisers are struggling to secure leads. Despite this change, the core issue—limited active cases and an overload of advertisers—remains unresolved, prompting calls for a reassessment of the platform's viability in the legal space.
Wild LSA change I just noticed! Google recently removed required monthly budgets (at least for the legal vertical). Previously, you could not set a budget under what the red required weekly budget was.
I Feel Like This Is A BADDDD Sign For LSA. MUST MAKE THEM WORK!!!! They Removing All Barriers Here And Expanding Them. BUT It Will Never Fix The CORE Problem With LSA.
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