Google has reached an agreement with the UK's Competition and Markets Authority (CMA) to enhance its efforts in identifying and removing fake reviews. This follows an investigation that began in 2021, highlighting concerns about Google’s measures to protect consumers from fraudulent ratings. The CMA found that online reviews significantly influence UK consumer spending, estimating up to £23 billion could be affected annually. As part of the agreement, Google will issue warnings on profiles of businesses engaged in deceptive practices, ensuring both consumer protection and fairness for honest businesses over the next three years.
Google's agreement to tackle fake reviews is a significant step towards ensuring that online customer reviews are trustworthy and fair for consumers and businesses alike.
The CMA emphasized that unchecked fake reviews undermine consumer trust and that Google's commitments will help protect honest businesses from manipulation.
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