Google is tightening its approach to fake reviews from UK businesses following an agreement with the Competition and Markets Authority (CMA). The tech giant will enhance its systems for identifying and eliminating fraudulent reviews, including deactivating review capabilities for offending businesses and deleting their past reviews for six months. Prominent warning alerts will also be placed on such businesses’ Google profiles. The CMA's involvement ensures compliance for the next three years, highlighting the importance of integrity in online reviews for consumer trust.
The changes we've secured from Google ensure robust processes are in place, so people can have confidence in reviews and make the best possible choices.
This is a matter of fairness - for both business and consumers - and we encourage the entire sector to take note.
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