General Motors is merging its Cruise robotaxi subsidiary into its in-house technical team, marking a strategic shift to enhance advanced driver assistance technology and potentially develop fully autonomous personal cars.
The move comes after significant challenges for GM's robotaxi brand, including a serious pedestrian incident that led to halted operations and a substantial blow to public trust.
After the 2022 incident in San Francisco, where a pedestrian was struck and dragged by a Cruise vehicle, the company faced heightened scrutiny, investigations, and leadership changes.
While Cruise had recently resumed limited operations, the lasting impact on public perception and safety concerns made it increasingly difficult for the company to continue separately.
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