Gen Z has elevated the wish-list game to an art form, transforming simple notes to Santa into detailed presentations, curated registries, and elegant digital formats.
As wish lists can be seen as transactional, they also help reduce holiday waste, tackling the issue of unwanted gifts that end up in landfills.
With an estimated five billion pounds of gift returns discarded every year in the U.S., wish lists offer a practical solution to holiday gifting.
Many Gen Z, still reliant on parents for gifts, are straightforward about their desires, contributing to the rise of detailed wish lists during the season.
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