The FTC found that Goat shipped 37% of its 'Instant' orders later than promised, violating customers' trust. Customers paid extra fees for priority services.
Goat misrepresented its 'Buyer Protection' policy, rejecting many return requests and offering only partial refunds, failing to meet consumer expectations.
Samuel Levine stated, 'When an online business promises to protect consumers' purchases, it must have the appropriate systems in place to make sure those protections can be implemented.'
The agency highlighted that consumers should not have to keep complaining to obtain promised refunds, reflecting inadequacies in Goat's customer service practices.
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