The show's popularity drives significant commercial activity, with over 1.7 million viewers last year and various retailers capitalizing on the event with special promotions.
Fintan Costello, Head of Penneys, noted that the branded pyjamas and accessories 'have flown off the shelves,' reflecting the high demand during the Toy Show period.
RTÉ's commercial department hopes to earn at least €700,000 from selling TV ads, highlighting the financial significance of the Toy Show for public service funding.
With major retailers like Lidl, Aldi, Dunnes Stores, and Tesco joining in promotional campaigns, the Toy Show is highly anticipated as a key event leading up to Christmas.
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