Tassos Stasopoulous discovered through his travels and fridge observations that people’s dietary choices reflect their economic status and aspirations when they become wealthier.
Stasopoulous observed that fridges of low-income families mainly contained essential ingredients for traditional dishes, while those of the middle class showcased branded luxury items.
The refrigerator symbolizes more than just food storage; it’s a reflection of economic progress, pride, and changing identities within families as they attain financial stability.
Through his unique approach, Stasopoulous challenges the notion of data analysis by demonstrating that direct human experiences reveal deeper insights into consumer behavior.
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