France's proposed new sugar tax could transform the biggest food companies-will the consumer pay the price?
Briefly

The trend towards processed food in France is exemplified by the growth of McDonald's, now with 1,707 branches, marking a shift from traditional diets.
French consumers seeking comfort during recent crises have turned to sugary snacks and fast food, leading to a significant increase in demand for processed offerings.
The boom of brands like Krispy Kreme highlights a cultural shift, as iconic desserts are marketed as modern staples, reflecting changing eating habits in France.
With rising obesity rates, there is a push for nutritional taxes on unhealthy foods endorsed by bodies like the WHO to combat chronic diseases.
Read at Fortune Europe
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