Fox is entering the competitive streaming market with a new service set to launch by the end of the year. Despite its late entry, analysts suggest this strategy could be advantageous; the service will draw on existing cable content, satisfying audience demand. The move comes after the abandonment of a joint venture with Disney and Warner Bros. Discovery, prompting Fox to go solo. Murdoch emphasizes practical pricing and modest subscriber expectations, indicating a low-risk approach aimed at capturing cord-cutters and newcomers.
In a nutshell, Fox seems to be trying to wring a small amount of additional value out of the programming it already puts on cable TV.
Our subscriber expectation will be modest, and we're going to price the service accordingly,
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