Fort Worth company to tell its American dream story in 30 seconds on Super Bowl Sunday
Briefly

Despite lacking a local team in this year's Super Bowl, Fort Worth will be represented by Bison Coolers, which will appear in a 30-second ad. This feature is part of Google's "50 States, 50 Stories Super Bowl" campaign that showcases small businesses using AI technology. Bison Coolers, a family-owned company founded in a barn in 2011, has grown significantly, now achieving sales of about $15 million while competing with larger brands. Co-founder Jeremy Denson highlights the company’s commitment to American manufacturing and its unique family-owned status in the cooler industry.
"The opportunity to be featured in a Super Bowl commercial is an unbelievable win for us as the underdogs in the cooler business..."
Read at Fort Worth Report
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