Former fighter reacts to UFC and Dana White promoting controversial female influencer for Power Slap: "Why does everyone in the comments hate her?"

Dana White is employing unique marketing strategies for Power Slap, including collaboration with influencer Jelly Bean, who is leveraging absurdity and social media antics to draw attention.

The promotional efforts have not resonated well with hardcore fight fans, as expressed by former UFC star Ben Askren, who questioned the negative reactions towards Jelly Bean's involvement.

Jelly Bean’s promotional content highlights the absurd nature of modern influencer marketing, where unconventional ideas and antics are used to engage audiences and attract attention.

In an effort to encourage fan participation, Jelly Bean proposed a humorous 'ritual' involving Dana White's bald head for those wanting to win a prize.

Read at Sportskeeda