The article discusses the vital importance of tailoring pitches for entrepreneurs seeking funding, as highlighted by former Dragons' Den judge Piers Linney. He emphasizes that understanding the specific motivations and concerns of the audience is key to crafting a compelling presentation. Entrepreneurs often fail to research their potential investors or clients, leading to ineffective pitches. Linney advises that different stakeholders, such as investors, customers, or decision-makers, require varied approaches, making preparation and adaptation essential to a successful pitch.
You can't just pitch in the same way to everyone. Ask yourself, what motivates this person? Are they focused on the return on investment? Are they risk-averse?
Too many entrepreneurs made assumptions about the panel without doing their homework, and often focused their pitch on a person who was less likely to invest.
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