Peter Shankman emphasizes that his innovative networking approach—skydiving with clients—creates stronger connections and memorable experiences that transcend traditional networking methods. ‘My agency got tons of press and, of course, I got addicted to jumping,’ he shares, underscoring the value of engaging in thrilling activities to foster professional relationships.
Shankman’s philosophy centers on merging personal passions with professional endeavors. He notes that taking clients skydiving results in bonding over shared excitement, an effective strategy, as 'they've all loved it, because it’s not something you’ll do if you’re not totally psyched about doing it from the start.'
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