BMW's i3 was a pioneering mass-market EV, achieving 250,000 sales, but the company faltered during the Tesla-driven EV surge, highlighting a critical misstep.
The Neue Klasse represents BMW's strategic pivot toward BEVs, aiming to build vehicles that fully embrace electrification in response to the evolving automotive landscape.
Despite past challenges, BMW's new generation targets to revitalize its electric vehicle lineup, focusing on producing distinct models rather than sharing platforms with ICE vehicles.
The historical context of the 1960s Neue Klasse showcases BMW's resilience; the upcoming Neue Klasse aims to replicate that transformation in today's competitive market.
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