In recent days, Forbes has said it will stop hiring freelancers to produce content for its product review section Forbes Vetted, according to a journalist who has written for the site. The decision is attributed to Google's "site reputation abuse" policy, which aims to prevent content designed to exploit site ranking signals. This significant shift indicates how publishers are responding to Google's evolving policies and showcases the broader implications for freelance opportunities in digital journalism.
Google's spam policies state that the existence of freelancer content in and of itself is not against the site reputation abuse policy—only if that content is made to take advantage of the site's ranking signals. This distinction suggests that the reliance on freelancing could pose risks to content strategies, prompting Forbes to reconsider its approach to outsourcing.
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