Ladder, an Austin-based fitness startup, has accused Peloton of imitating its popular strength-training app with the launch of the new Strength+ app.
After discovering multiple Peloton employees had used Ladder's app extensively, Ladder expressed both flattery and concern over the similarities in design and user experience.
Ladder pointed out that while they could complain about the apparent UI/UX theft, they chose instead to highlight how much Peloton was inspired by their app.
Despite being seen as an underdog, Ladder has secured significant funding, while Peloton has faced challenges post-pandemic, including layoffs and leadership changes.
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