Fast-food chains have seen a recent increase in customer traffic due to limited-time promotions, but these gains may be temporary once the deals end.
Despite increased traffic due to special offers in November, average fast-food prices continued to rise 2.6% year-over-year, indicating ongoing pressures from inflation.
McDonald's and Burger King's introduction of $5 meal deals helped reverse declining sales, demonstrating the importance of competitive pricing in a challenging market.
Year-over-year comparisons revealed a 3.6% increase in average check size and 4.9% net sales growth, highlighting some positive trends amidst rising prices.
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