Milky Way Crispy Rolls are set to return to UK supermarkets on February 1, 2025, after being discontinued for three years. The treat, which combines crispy wafer, a soft center, and smooth milk chocolate, has been described as a "nostalgic fan favourite" by Mars Wrigley. Customer demand was evident through social media pleas and petitions amassing over 8,000 signatures. The relaunch aims to capitalize on the emotional connection fans have with the product and will feature alongside other popular variants like Twix and Bounty Crispy Rolls in stores.
Milky Way Crispy Rolls will officially return to UK shelves on February 1, after a three-year absence, driven by overwhelming customer demand and nostalgia.
Mars Wrigley acknowledged the passionate response from fans following the discontinuation, highlighting that Milky Way Crispy Rolls hold a special place in people's hearts.
The return comes after numerous social media pleas and petitions gathering over 8,000 signatures, indicating a strong desire for the nostalgic treat's comeback.
Milky Way Crispy Rolls will be relaunched alongside Twix and Bounty Crispy Rolls, completing a trio of delicious chocolate wafer treats.
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