There's a fine line between customer loyalty and obsession-and Sharpie has found a way to profit off of both. After the Extra Fine Point Permanent Marker was discontinued, an online cult following lamented the loss of the long-beloved felt-tip pen for years and even started Reddit threads for alternatives. Sharpie noticed. In fact, Kansas City Chiefs head coach Andy Reid's camp asked the company about the marker, Gina Lázaro, VP of brand management at Sharpie's parent company, Newell Brands, told Fortune in an exclusive interview.
Nostalgia for the 1990s might have reached its peak with Oasis back on tour this summer, but several of Britain's best-known brands are also trying to make a comeback, reinventing themselves with new flavours, packaging or names. Walkers, Nik Naks and Bacardi Breezer are among some of the brands that are adapting to try to stand out in the food and drink market. This week, the crisps brand Walkers launched its first new permanent flavours in two decades Masala Chicken and Sticky Teriyaki.