Exclusive: The cofounder of GroupMe and Splice is taking on the $180 billion supplement industry with new startup SuppCo
Briefly

'I only work on things that I really want to exist,' he laughed. This reflects Martocci's approach to innovation, only pursuing ideas that he believes will make a difference.
Martocci's latest venture, SuppCo, emerged from personal experience and a conversation at a dinner party where organization of supplements became a topic of frustration.
Read at Business Insider
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